PLETTENBERG BAY NEWS - Plett's wine route turns 20 this year with a celebration at the Plett Wine and Bubbly Festival held at Kay & Monty Vineyard in the Crags on Saturday 2 May.
Yes, two decades have passed since Plettenberg Bay was designated as a Wine of Origin wine-producing region in South Africa.
The bubbly corks will be popping when seven of the nine Plett vineyards will have their Cap Classique creations, some award-winning, up for tasting at the festival during a day of wine tasting, live music and delicious snacks.
What began as an experiment and "a lot of hope" 20 years ago, has grown into a catalyst for economic growth and tourism. Estimates are that wine estates contribute significant monetary value in terms of wine sales, restaurant sales, accommodation and job opportunities every year.
Because of its relatively small size - abut 58ha under cultivation - the region has developed a uniquely collaborative culture, which strengthens marketing, events and long-term sustainability. It has also added to job creation, making this sector of the agricultural industry more sustainable with seasonal employment boosts at harvest time.
High-value tourism driver
"It has changed the face of Plett, and is proof that even the smallest wine region can have an indelible impact," said Joanna Butler, secretary of the Plettenberg Bay Wine Route.
"With Plett recognised as a Wine of Origin region, it places us on not only the national, but the international wine map, while wine farming and associated tourism infrastructure contribute to increased land values and ongoing private investment in the area."
She said the contribution extends beyond the vineyards in that wine is also a high-value tourism driver. "The winelands complement Plett's established appeal as a beach and nature destination. Wine tourism definitely plays a role in extending visitor stays and attracting travellers interested in more experience-led itineraries. Visitors stay longer, spend more and engage with a broader range of local businesses.".
The festival will bring together serious collectors and casual connoisseurs, as well as the winemakers, viticulturists and farm managers who guide the process from grape to glass, all gathering together to toast the good life.
The participating estates are: Bitou Vineyards, Bramon Wine Estate, Kay & Monty Vineyards, Lodestone Wine & Olives, Newstead Lund Family Vineyards, Packwood Wine & Country Estate, That Wine Demesne and Whiskey Creek Wines.
The festival takes place from 13:00 to 18:00.
Tickets can be bought from Quicket and include a branded tasting glass, a voucher booklet for 10 complimentary tastings, exclusive discounts on wine purchased at the event, and live music including the Nomadic Orchestra.
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