Insights from artist

KNYSNA NEWS - Renowned artist Helena Gerber hosted a gathering of artists and art lovers at her home and studio space on Friday 19 April.

As a prominent figure in the local art community, Helena shared invaluable insights into the challenges artists face, the importance of self-promotion and the journey towards artistic growth.

The visit was arranged by the Knysna Arts Society - the organisation is responsible for arranging monthly art visits and events to drive engagement in the arts and culture scene in Knysna.

Through her own experiences and creative wisdom, Helena aimed to inspire and support fellow artists in their pursuit of success.

The artist and owner of the beloved Knysna institution, Art Café on Queen, emphasised the significance of actively participating in the art community. Helena's role as a mentor highlighted the transformative power of collective creativity and encouraged artists to contribute to the vibrant art scene in Knysna.

One of the key lessons imparted by Helena was to avoid imitating the style of others. Instead, artists were encouraged to explore their own artistic preferences and develop a distinctive style that reflects their individuality.

Furthermore, Helena advised artists to embrace constructive criticism, recognising it as an opportunity for growth rather than a personal setback. By channeling criticism into their creative process, artists can use it as a catalyst for innovation and self-improvement. It was a reminder that criticism is transient and true artistic fulfilment is enduring.

Helena stressed the importance of consistently creating, even when inspiration feels elusive. By engaging in the act of creation, artists tap into their creative energy, allowing inspiration to emerge organically.

This commitment to regular artistic practice enables artists to overcome creative blocks and unlock their full potential.

She also advised artists to document their artistic journey by compiling a portfolio that showcases their progression and the development of their unique style.

Knysna Arts Society members converge in the stunning and art-filled residence of Helena Gerber.

For artists aspiring to generate income from their craft, Helena emphasised the need for professionalism. Treating art as a serious business involves being organised, communicating promptly and clearly with clients, and completing tasks in a timely manner.

By upholding professional standards, artists can cultivate a reputation of reliability and establish long-lasting relationships with patrons and collectors.

Setting appropriate prices for artwork can be a challenging task and Helena advocated for a methodical approach, encouraging artists to determine the value of their work based on factors such as materials, time invested, and artistic merit.

Consistency in pricing is crucial, avoiding the pitfalls of underpricing or overpricing. Artists should refrain from lowering prices solely to make a sale, as it undervalues their talent and undermines the sustainability of their artistic practice.

Gerber's gathering of Knysna artists served as a platform for inspiration, guidance and support. Her wisdom shed light on the insecurities artists face and provided practical advice for navigating the art world.

Artist Helena Gerber in her element, giving a live demonstration of how she paints with acrylic on canvas.

The art visit was filled with valuable advice for artists and collectors and left guests with immense inspiration as Helena herself gave a demonstration of creating an art piece with acrylic paints on canvas. Thereafter, guests were treated to delightful scones and tea from Art Café on Queen.

Members of the Knysna Arts Society gathered in Helena Gerber's home. Photo: Amanda