The 46 000-seater establishment has struggled to make ends meet due to the high cost of its upkeep and salaries.
Stadium events manager Jaco Diedericks said the strategy, which included introducing netball and hockey facilities as well as a recycling hub, was aimed at commercialising the stadium.
Ideas for a string of coffee shops have also been put forward.
Diedericks presented the strategy to the metro’s economic development, tourism and agriculture committee on Friday.
“Our goal is to be a catalyst for the regeneration of the surrounding area, but we feel this has not been 100% effective,” he said.
“Our main focus has been on anchor tenants, but we want to penetrate other kinds of business to bring revenue to the stadium.”
