The jury of 58 journalists from 22 European countries, delivered its verdict after considering a strong line-up of seven finalist models pre-selected in December.
The 308 is the fourth Peugeot model to win the Car of the Year award. It comes after the 307 (2002), the 405 (1988) and the 504 (1969). The latest winner was launched in Europe during the last four months of 2013 and production and sales in China will start early in 2015.
The new 308 has enjoyed sales success with more than 55 000 orders recorded since its launch.
Receiving the award from Hakan Matson, the president of the jury, Maxime Picat, Peugeot CEO said, "With the new Peugeot 308, we were convinced that we had achieved a leap in concept, technology and quality and which would soon allow it a place on the podium for the category in Europe. The prestigious 2014 Car of the Year award, which I receive today in the names of all of those that contributed towards the development and launch of the model, is the best confirmation of this."
The 308 is the fourth Peugeot model to win the European Car of the Year award. Photo: QuickPic
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