Every year kykNET's Afrikaans actuality programme, Kwela tries to uncover the country's best kept secrets in terms of small towns - with less than 500 000 residents - and this year Plett is in the running.
During the first round the public was asked to vote for their favourite towns in South Africa via SMS. After thousands of votes, Kwela named the top three nominees in each of the nine provinces.
Now it is up to the public to vote for their favourite destination.
The top town in each province will make it through to the final round. A Kwela team will then visit each of these towns to make a small film to showcase the town's assets.
It will then again be up to the public to choose their favourite.Along with the coveted title, the winning town will also receive a R1-million marketing campaign from kykNET. Homebrew Films, the producers of Kwela, will also film a 30 second advert about the town which will be broadcast on kykNET.
A massive party will be held in September in honour of the winning town.
Plett Tourism spokesman, Patty Butterworth said the reason Plett was worthy of the title was because the town had a mix of different cultures, faces and personalities which gave it a unique and interesting character. "As a tourism town, we are on par with any other premium destination in the world as a premier leisure destination with unique and world-class tourism products. We think this is a wonderful opportunity and are hoping for the best," Butterworth said.
To vote, residents and visitors have to send an SMS (at the cost of R1.50) with the word 'Plettenberg Bay' to 33157. Entries opened on April 30 and close tomorrow, May 5.
Previous winners include Graaff-Reinet, De Rust, Sabie and Fouriesburg.
This year Plett is up against Stilbaai and Wellington in the Western Cape. In the Eastern Cape Jeffreys Bay, Nieu Bethesda and Port Alfred were nominated. In the Northern Cape Prieska, Douglas and Vanderkloof are going after the title. The rest of the finalists are expected to be announced this week.
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