The South African Netflix website was switched on Wednesday and advertised prices starting at roughly R127 per month with a free month’s trial.
Popular TV shows that South Africans can watch on Netflix include hits such as Suits, Dexter and Weeds.
India, Nigeria, Russia and Saudi Arabia were among the major countries where the service was launched, Hastings said at a speech at the Consumer Electronics Show in Las Vegas.
“This is much sooner and much more ambitious than expected,” Wedbush Securities analyst Michael Pachter said.
Netflix, which had expanded into more than 60 countries before Wednesday’s launch, previously said it aimed to reach 200 countries by the end of 2016.