MOTORING NEWS - There is already strong support from the local motor industry for the first South African Festival of Motoring which takes place at the Kyalami Grand Prix circuit, Midrand, from 31 August to 4 September.
Among the major companies already confirmed as participants are: Toyota, Volkswagen, BMW, Mercedes-Benz, Nissan and Porsche.
Several other, major companies have indicated strong interest in the Festival and more firm commitments to participate are expected to be confirmed shortly. Finance house, Wesbank, has been confirmed as the headline sponsor for the Festival, after previously being a major sponsor of the Johannesburg International Motor Show in the past.
"We know that the South African economy is in a downturn, but we believe that the companies that market aggressively in these negative cycles benefit when the economic climate improves," said Konstantin von Vieregge, the recently-appointed CEO of SA Shows Messe Frankfurt, the organiser of this re-imagined motor show. "The smart guys invest in the hard times and reap the benefits in the good times."
Positive response
"We are pleased with the initial response from the industry to the way in which we are re-positioning what was the Johannesburg International Motor Show and are confident we will have many more local motor companies signed up as participants by the time the show opens."
The objective of the SA Festival of Motoring is for it to be a 'must attend' lifestyle event for South African consumers in the same vein as the J&B Met and SA Fashion Week.
"We know that the South African economy is in a downturn, but we believe that the companies that market aggressively in these negative cycles benefit when the economic climate improves," said Konstantin von Vieregge, the recently-appointed CEO of SA Shows Messe Frankfurt, the organiser of this re-imagined motor show. "The smart guys invest in the hard times and reap the benefits in the good times."
Positive response
"We are pleased with the initial response from the industry to the way in which we are re-positioning what was the Johannesburg International Motor Show and are confident we will have many more local motor companies signed up as participants by the time the show opens."
The objective of the SA Festival of Motoring is for it to be a 'must attend' lifestyle event for South African consumers in the same vein as the J&B Met and SA Fashion Week.
It is aimed at so called petrolheads and motor sport enthusiasts, as well as at motorists in general. The Festival will involve both static displays and activations linked to automotive products and services as well as being a source of a wide range of ongoing entertainment both on and off the race track.
