Maxwell, an internationally renowned model and fa-shionista, opened the doors to Max Models in 1991 after years of active involvement, nationally and internationally, in the fashion industry. "In those years I worked in all facets of the industry, from art directing, to styling and choreographing and also styling hair and make-up," explained Maxwell.
Using her vast experience as a successful model in London, Milan, Paris, New York and locally, together with her diverse industry experience, she and her team of experienced hands-on bookers have evolved the agency into a successful boutique women's only agency, where they successfully develop and manage the models' careers both locally and internationally.
Maxwell added, "We give 100% to our models' career management, as well as providing efficient service to our clients." To alleviate parents' fears she explained that alcohol, drugs and 'partying' are not tolerated by Max Models: "No model can have a successful career without a healthy lifestyle." Young models are groomed to cope with client demands and for international travel, where they are closely monitored and sometimes even accompanied if under-age.
Max Models need to have all-round good looks, a height of 1.75m to 1.80m, good skin, teeth, hands, legs and a good body. "Very often girls who have great potential are very shy or don't believe that they can be a model, but sometimes unusual faces work beautifully on film.
Not all models need swimwear bodies - certain fashions require a very different body type."
For further information contact Max Models on 021 424 1110 or visit their website, www.maxmodels.co.za (click on 'become a model').
Gorgeous Rue, the Liqui Fruit model, is another of Max Models’ successful models.Beautiful Minki van der Westhuizen was accompanied by Max Models on her first trip to Las Vegas for the Guess shoot which kick-started her career.
