Push to buy down
The good news, say some analysts, is that new-car sales at the budget end of the market may be boosted by lack of good-quality used cars. Recent months have seen sales of used vehicles grow at the expense of new cars. However, Nissan dealer Mark White said it was becoming increasingly difficult to find low kilometre vehicles in good condition.
The average trade-in period is about five years, after new credit rules allowed buyers to finance vehicles over longer periods. Consumers, therefore, have to wait longer for the stage at which the resale value of the vehicle overtakes the outstanding finance debt and it becomes feasible to consider a trade-in. Consequently, said White, the market was being swamped by used cars out of warranty and with many kilometres.
WesBank's Rudolf Mahoney said this could push some consumers into cheap new cars. Faced with a choice between a new small car with a fresh warranty, and a bigger old one with no service support, more buyers would favour the former. White said many trade-in customers were already "buying down" to smaller vehicles.
The 9.9% market fall in new-vehicle sales to end-June matched the 10% forecast by WesBank at the start of 2016. Mahoney said there was nothing in the market to change its view that the second half would drop further. "We stand by our forecast that sales for the whole of 2016 will fall 12%," he said. "For that to happen, the second half decline will have to be about 14% and we still believe that will be the case," he added.