Knysna-Plett Herald | Manchester United team up with Chevrolet

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Manchester United team up with Chevrolet
09:30 (GMT+2), Wed, 18 July 2012

Legendary former Manchester United captain Bryan Robson (left), known to fans during his career as "Captain Marvel" and Ryan Giggs in Shanghai, China with a Chevrolet Malibu.

MOTORING NEWS - Manchester United's Tour 2012 will kick off in South Africa in July in association with Chevrolet, the club's global automotive partner. South Africa marks the starting point of this global tour with the first two matches scheduled for the third week in July in Durban and Cape Town.

At the end of May, Chevrolet and Manchester United announced the signing of a five-year partnership agreement on a global basis.

The team will be driven in Chevrolet vehicles while touring South Africa. The first matches will feature Manchester United against Amazulu at the Moses Mabhida Stadium in Durban on 19 July. The second game will be between Manchester United and Ajax Cape Town at the Greenpoint Stadium in Cape Town on 21 July.

"Soccer fans will be at the heart of this sponsorship deal. In South Africa, Chevrolet links a national promotional roadshow, featuring all Chevrolet diesel models, to Manchester United's visit," says Malcolm Gauld, General Motors South Africa's Vice President Sales and Marketing.

As an extension of its commitment to global football through its association with Manchester United, Chevrolet has teamed up with the One World Futbol Project for a three-year term. "This organisation is focused on sustaining access to the game of football for the youth in impoverished regions of the world. At the heart of this is a virtually indestructible football that needs no inflation and is ideal for the rough makeshift fields found in developing areas," Gauld said.

Chevrolet has pledged to donate 1.5 million of these footballs over three years to organisations working with youth in war-stricken zones, refugee camps, disaster areas, and disadvantaged communities. Chevrolet is the first corporate sponsor to sign up with this project.